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The optimization process for even more trade fair success | groninger & co. GmbH
We were commissioned to develop a two-stage personnel concept to relieve the established trade fair team. Due to significantly more international visitors on the ACHEMA, we used multilingual screeners to address the visitors politely and professionally. Above that, in support for addressing visitors, we also tailored a so called »approaching tool« to groninger's needs.
Key visual as target group filter | Theegarten-Pactec & Co. KG
The highly visible key visual on the 800 m2, two-story stand was a walnut – the symbol for the ideal packaging. An easy-to-open zipper on the nut embodied the intelligence of Theegarten-Pactec's solutions. With the walnut, the key visual of corporate communication at the fair was used as an effective tool for approaching visitors.
Heading for new markets | SIMONA AG
We optimised the trade fair sales process for SIMONA AG's appearance at »K«, the world's most important exhibition for the plastics and rubber industry. Within this context, the primary objective of SIMONA AG was to position itself as a globally active partner for customised solutions within the area of thermoplastics. Above that, new customers were also generated from markets such as China and the United States.
